Mobile Marketing

Red Bull

Campaign : MMS Air Race Campaign

Background: Red Bull is the organiser for the biggest Air Show held annually throughout the world

Objectives: Red Bull wished to promote the 2006 Air Race held in Abu Dhabi using MMS.

The Cellempower solution: Red Bull supplied Cellempower with the Air Race TV advert modified to mobile phones. Using Cellempower’s high profiled databases in the UAE and Saudi, the video clip was sent out to those with GPRS enabled phones, aged 15-39.

Promotion: This was only an SMS push camping, with a URL link recipients click on to download the video clip.

Results : The conversion rate was around 6%.


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