Mobile Marketing


Campaign : World Cup Campaign

Background: Philips wished to emphasize its status as an official sponsor of the event.

Objectives: Philips wanted to reward its consumers by giving them a chance to win World Cup tickets.

The Cellempower solution: Philips packs in the UAE & KSA were printed with a unique code which the consumer is requested to send in a SMS to a local number in each country. The consumers were driven to participate by in-store advertising and other traditional media. Everyone is a winner as participants are given premium prizes and ring tones randomly, and the final prize is a pair of tickets to the FIFA 2006 games.

Promotion: The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.


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