Mobile Marketing


Campaign : Miss Green launch

Background: M&M’s launched a new character to the M&M’s team, Miss Green.

Objectives: M&M’s wished to introduce its consumers across the GCC to the new character Miss Green whilst entertaining them with M&M’s screen savers, ringtones & wallpapers fro their phones.

The Cellempower solution: M&M’s supplied Cellempower with several ringtones, screen savers & wallpapers which consumers were requesting upon purchasing any M&M’s promotional pack by sending the correct keyword printed in the pack.

Promotion: The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.


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