Mobile Marketing


Campaign : Guess & Win

Background: Emarat in cooperation with Pepsi wanted to use a different method of campaigns to the usual coupons to be filled in.

Objective : Emarat wished to reward its customers by giving them a chance to win a car by guessing how many Pepsi cans are in the car.

The Cellempower solution: Emarat consumers were encouraged by Emarat staff and in-store adverts to send an SMS to a shortcode with the number of Pepsi cans they think are in the car.

Promotion : The campaign was promoted through in store advertising.


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