Mobile Marketing


Background: Showtime wanted a new differentiating solution to communicate a promotion of a one month free subscription, free equipment and installation for every new subscriber in the GCC.

Objectives: Increase subscription levels in the GCC

The Cellempower solution: Targeted SMS campaigns throughout the GCC to communicate Showtime’s latest offers and packages to potential consumers.

Promotion: The campaign was promoted through TV commercials and newspaper advertising.Back

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