Mobile Marketing

Gillette - FIFA 2006

Campaign : SMS & Win World Cup tickets

Background: Gillette is one of the biggest sponsors of the FIFA World Cup.

Objective : Gillette wanted to reward it consumers using its status as one of the biggest sponsors of the FIFA World Cup by giving them a chance to win free tickets and accommodation throughout the month long games.

The Cellempower solution: Consumers purchasing selected Gillette products were invited to SMS the unique numbers on the pack as in all the other campaigns for a chance to win World Cup tickets as well as airline tickets and accommodation to watch one of the World Cup matches.

Promotion : The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.

Results : No results confirmed yet

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