Mobile Marketing


Campaign : Launch of the Audi Q7

Background: Promoting the new Audi Q7.

Objectives: Audi wished to promote the new car using an entertaining way for its customers.

The Cellempower solution: Audi provided Cellempower with two mobile applications, the car configurator and the Audi Q7 car game. Customers across the GCC and Middle East are prompted to send an SMS to a GSM number using keywords to request one of the two applications.

Promotion: The campaign is being promoted through TV, radio and newspapers ads, as well as in store advertising.

Results : The campaign is still running


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