Mobile Marketing


Campaign : SMS & Win

Background: Snickers wished to use a different method of interacting with its consumers in the GCC

Objectives: Snickers wanted to increase sales across the GCC whilst entertaining its consumers with a chance to win home theatre system as well as original Snickers merchandise.

The Cellempower solution: Snickers packs across the GCC were printed with 25 different questions which the consumer was requested to answer in an SMS to a GSM number. Everyone was a winner as participants were given original Snickers merchandise, and the final prize was a home theatre system.

Promotion:The campaign was promoted through TV, radio and newspapers ads, as well as in store advertising.


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