Mobile Marketing


Campaign : Chevrolet Tahoe

Background: GM launched a new 2006 Chevrolet Tahoe with more power & more class

Objective : Chevrolet wished to introduce the new Tahoe across the GCC whilst entertaining its consumers with mobile content of the Tahoe.

The Cellempower solution: Cellempower converted many images of the Tahoe into wallpapers and themes and sent the content to the Tahoe’s target market selected from Cellempower’s highly profiled database.

Promotion : The campaign was not promoted.


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